Select a publisher to begin
Pick from the five pre-loaded publishers, enter a US ticker for live SEC EDGAR fetch, or use manual entry for non-US publishers.
insights What this publisher's financials reveal
event Fiscal calendar
checklist For the buyer — three things to do this week
Enter the supplier's quoted price to simulate the negotiation
Once you load a publisher and enter the offered price (Step 2 above), the tool will simulate the entire negotiation — list price, walkaways, targets, anchor opening — based on the publisher's audited financial profile.
handshake The full negotiation analysis
Price ladder — where the offered price sits
tune Simulation values (auto-calculated from publisher financials)
All values below are simulated from the publisher's audited financial profile and the offered price you entered. Override any field to use your own benchmarks.
Pricing simulation
BATNA & switching simulation
TCO defaults
How these values are simulated
analytics Nine-metric framework
| Metric | Current | Prior | YoY | Direction | Band | Guidance |
|---|
alt_route BATNA workspace
Best Alternative To Negotiated Agreement. The first row is auto-suggested from the publisher's category typical BATNA. Add your own.
straighten ZOPA
All values pre-populated from simulation; override if your insight differs.
timeline Multi-year Total Cost of Ownership
All defaults are simulated from publisher pricing patterns. BATNA TCO comes from the BATNA tab. Override any field.
| Cost component | Yr 1 | Yr 2 | Yr 3 | Yr 4 | Yr 5 | Total |
|---|
forum Tailored negotiation prompts
Conversation starters generated from the publisher's financial profile and your offered price. Use as the spine of the negotiation.
calendar_month Fiscal calendar
Each publisher's fiscal year-end is highlighted in gold. Final two weeks carry the highest commercial pressure.